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Fireside chat : ウィキペディア英語版
Fireside chats

Fireside chats is the term used to describe a series of 30 evening radio addresses given by U.S. President Franklin D. Roosevelt between 1933 and 1944. The fireside chats represent the first time in history that a chief executive communicated directly with a large number of citizens. Roosevelt spoke with familiarity to millions of Americans about the banking crisis, the recession, New Deal initiatives, and the principal purposes and specific progress of World War II. On radio, he was able to quell rumors and explain his policies comprehensibly. His tone and demeanor communicated self-assurance during times of despair and uncertainty. Roosevelt was one of radio's greatest communicators, and the fireside chats kept him in high public regard throughout his presidency.
The series of fireside chats was among the first 50 recordings made part of the National Recording Registry of the Library of Congress, which noted it as "an influential series of radio broadcasts in which Roosevelt utilized the media to present his programs and ideas directly to the public and thereby redefined the relationship between the President and the American people."
==Origin==

Roosevelt understood that his administration's success depended upon a favorable dialogue with the electorate — possible only through methods of mass communication — and that the true power of the presidency was the ability to take the initiative. The use of radio for direct appeals was perhaps the most important of FDR's innovations in political communication. Roosevelt’s opponents had control of most newspapers in the 1930s and press reports were under their control and involved their editorial commentary. Historian Betty Houchin Winfield says, "He and his advisers worried that newspapers' biases would affect the news columns and rightly so." Historian Douglas B. Craig says that he, "offered voters a chance to receive information unadulterated by newspaper proprietors' bias" through the new medium of radio.
Roosevelt first used what would become known as fireside chats in 1929 as Governor of New York. He faced a conservative Republican legislature, so during each legislative session he would occasionally address the residents of New York directly. His third gubernatorial address—April 3, 1929, on WGY radio—is cited by Roosevelt biographer Frank Freidel as being the first fireside chat.〔
In these speeches, Roosevelt appealed to radio listeners for help getting his agenda passed.〔 Letters would pour in following each of these addresses, which helped pressure legislators to pass measures Roosevelt had proposed.
As President, Roosevelt began making the informal addresses on March 12, 1933, eight days after his inauguration. He had spent his first week coping with a month-long epidemic of bank closings that was ruining families nationwide. He closed the entire American banking system on March 6. On March 9 Congress passed the Emergency Banking Act, which Roosevelt used to effectively create federal deposit insurance when the banks reopened. At 10 p.m. ET that Sunday night, on the eve of the end of the bank holiday, Roosevelt spoke to a radio audience of more than 60 million people, to tell them in clear language "what has been done in the last few days, why it was done, and what the next steps are going to be".〔
The result, according to economic historian William L. Silber, was a "remarkable turnaround in the public's confidence … The contemporary press confirms that the public recognized the implicit guarantee and, as a result, believed that the reopened banks would be safe, as the President explained in his first Fireside Chat." Within two weeks people returned more than half of the cash they had been hoarding, and the first stock-trading day after the bank holiday marked the largest-ever one-day percentage price increase.〔
The term "fireside chat" was inspired by a statement by Roosevelt's press secretary, Stephen Early, who said that the president liked to think of the audience as a few people seated around his fireside. Listeners were able to picture FDR in his study, in front of the fireplace, and could imagine they were sitting beside him. The term was coined by CBS broadcast executive Harry C. Butcher of the network's Washington, D.C., office, in a press release before the address of May 7, 1933.〔 The phrase has often been credited to CBS journalist Robert Trout, but he said he was simply the first person to use the it on the air. The title was picked up by the press and public and later used by Roosevelt himself,〔 Viewed 2 January 2013.〕 becoming part of American folklore.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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